Something real on the line. Never your money.
RivalUP is a streaming social competition platform. People challenge each other to do things — physical, creative, domestic, absurd — commit to a real consequence, prove it on camera, and settle automatically. Every completed challenge leaves a clip behind.
Every challenge between friends dies the same three deaths.
Two friends argue over who runs 10k faster. A gym group dares each other to hit a lift. A couple disputes whose turn it is to do the dishes. It happens constantly, everywhere, and nothing serves it.
The loser shrugs
Enforcement runs on friendship, which is why the challenge quietly dies on day four. Someone forgets, someone disputes, and that is the end of it.
“I did it”
Unverifiable, so the challenge collapses into an argument instead of a result. Nobody can settle it, so nobody bothers starting the next one.
The best moment evaporates
The attempt, the fail, the win — gone. No record, no rematch, no audience, and nothing to show the friend who wasn’t there.
RivalUP fixes all three: consequences agreed in advance that settle themselves, a verifiable proof standard, and a permanent, watchable record of what happened — none of it requiring anyone to trust us with their money.
Five steps, under ninety seconds.
There is no wallet in the way, so for a first-time user that is literally true — the gap between watching a clip and being in a challenge is one tap.
Call it
You state the challenge, the deadline and the consequence. The composer will not publish it until the success condition is binary and observable — “get fitter” is rejected, “run 5km under 25:00, watch visible” is accepted.
Take it
Others accept — or RivalUP it, lifting the challenge for everyone. A RivalUP re-opens confirmation for all parties; anyone who declines exits with no penalty.
Do it
You perform the challenge and capture proof. The required Proof Tier is enforced: in-app capture only, device attestation, or a scheduled live stream with a randomised liveness prompt where real value is decided.
Settle it
Resolved automatically against the proof record. Forfeits are scheduled, records update, Ups are awarded, charity commitments are collected. Missing the deadline is a loss by default — no argument required.
Watch it
The clip lands in the feed, carrying the challenge, the deadline and the result as native metadata. Fails are first-class content, and rank accordingly.
Watch a reputation move.
Of the five things RivalUP can put on the line, the Rival Record is the hardest one to explain and the most important one to feel. Walk one challenge end to end and watch what happens to four months of it.
Tallinn · member 4 months
You are Kai.
Four months of challenges behind you and a 23-day streak you have not broken. Tonight Toomas calls one.
Private group · 4 members
30 push-ups, unbroken, on camera.
No entry fee. No deposit. Nothing to fund. The only thing that moves is the record itself.
Take it, or RivalUP it.
Toomas says 30. You think you have more in you — and you think he does not.
50 of 50
Proof verified at Tier 2.
Nothing was deposited, nothing was withdrawn, and nobody had to be chased for it.
Kai’s Rival Record
Earned here. Worthless anywhere else.Loss aversion on a status asset is one of the most reliably retentive mechanics in consumer software. A record earned slowly and lost quickly is why someone opens the app on day forty, not just on day four.
A Rival Record is only worth something if it cannot be farmed. Anything that touches it requires Tier 2 proof at minimum — in-app capture, one unbroken take, device attestation and synthetic-media screening.
It accrues on RivalUP and is worth nothing off it. In a model with no money in it, that makes the record the platform’s primary store of value — and its main switching cost.
Five real consequences. None of them your money.
Cash was never the only binding consequence available — it was simply the easiest to implement, and by far the most expensive and most regulated to operate. A challenge can carry more than one of these.
Performed on camera
The loser does the agreed forfeit — press-ups, cooking for the group, a video apology, a silly hat for a day. Chosen from a curated, pre-approved catalogue; free text is never permitted, and nothing risky, sexual or degrading can be entered.
Earned slowly, lost quickly
Completion rate, reliability, current streak, and head-to-head history against everyone you have ever competed with. Public, permanent, and worthless anywhere but here. This is the one the demo above walks through.
The platform’s own currency
Earned by completing challenges, extending streaks and being voted a standout attempt. Spent on cosmetic and functional extras that never touch an outcome or a proof. Never bought, never sold, never traded between people.
Funded by a sponsor, never a user
On brand challenges there is real value to win, put up entirely by the brand. Entry is always free. You risk nothing and can gain something worth having.
Real money — going somewhere real
You can attach a donation to your own failure: if I do not run this, €20 goes to a cause I have chosen. It flows from you to a registered charity and never to another person, so it carries most of the weight of a cash consequence with none of its problems. A small, plainly disclosed fee covers the payment processing that makes it possible.
The test we hold ourselves to. A consequence is real if you would rather complete the challenge than accept it. Cash passes. So does being filmed doing 20 press-ups in front of forty friends, losing a 60-day streak, or paying €20 you promised to a cause you care about.
What does not pass is a progress bar and a congratulatory notification. That is the line between RivalUP and every habit app that has tried this.
Playing is free. Always, everywhere, for everyone.
You never pay to create a challenge, never pay to join one, never deposit and never withdraw. There is no wallet, no balance and no cash-out anywhere in the product. Ups are earned, not bought.
Revenue comes from brands who buy verified participation, viewers who reward a performer, subscribers who buy tools, and workplaces and clubs who buy a managed programme for their people. This is not a monetisation compromise — it is what lets the product be free at the point of use.
Four rules, enforced in code
- Ups are never purchasable, and never redeemable for anything of monetary value.
- Prizes are always won by performing, never by being drawn at random.
- No user may ever fund a prize another user can win.
- A charity commitment has exactly one payee: a registered charity.
Reviewed every release. These are the reason RivalUP needs no licence to exist — the absence of one is a design outcome, not a gap waiting to be filled.
Run it for your people.
The same product, with an admin layer on top: private groups, team challenges, forfeits, records, proof, reporting — and no advertising anywhere near it.
Employers, gyms, running and climbing clubs, universities and amateur leagues already have the social structure. RivalUP supplies the consequence layer that makes a wellbeing programme something people actually do past week two.
Admin console, private groups, participation reporting, a curated forfeit catalogue, and per-seat pricing above twenty people.
We are choosing a small number of first partners to build this with, ahead of general availability. Early accounts shape the console.
Talk to us about a programme
Tell us roughly who it’s for and we’ll come back with what a pilot would look like.
Be in the first group.
RivalUP launches on iOS and Android in Estonia and the Baltics, Kazakhstan and Turkey. Bring your friend group — the product is built for three people, not one.
We’ll email you once, when there is something to open. No newsletter, no drip campaign.
Join the waitlist
We’re open to an investment partner.
RivalUP is raising to fund the first phase, and we are having those conversations now. Round size, structure, the cost model and the plan behind them are shared directly rather than published — start a conversation and we’ll send the full concept document and a time.